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Industry Information
INDUSTRY DEFINITIONS AND BACKGROUNDThe term coin laundry is defined as 'commercial grade, self-service laundry equipment placed into service in a retail space.' Coin laundries generally occupy the retail space on long-term leases (10-25 years), and generate steady cash flow over the life of the lease. Coin laundries are unique small businesses in that they have no inventory or receivables, and no traditional employees. A minority of coin laundries employ attendants. Coin laundries range in market value from $250,000 to $1,000,000 or more. Business hours typically run from 6:00 a.m. to 10:00 p.m and now, new superstores are being built and open 24 hours a day. The stores usually occupy 1,000 to 8,000 square feet of retail space. New coin laundries are valued based on actual construction and equipment costs; while existing coin laundries are valued based primarily on revenues. Coin laundries are perfect examples of passive-income generators. Coin laundries are also referred to as "coin-op laundries," "coin-operated laundries," or "laundromats." Coin laundries are one part of the self-service laundry business; the industry is actually comprised of two distinct segments. The first is coin-op laundries, and the second is represented by coin-operated machines located in apartment housing. This "apartment" segment of the business is referred to as the "multi-housing laundry business" or the "coin route business." These two segments frequently overlap; in more mature markets, the self service laundry business is estimated to be evenly split between the two. The self service laundry market consists of an estimated primary customer base of 89 million people living in rental housing, as of the 1990 U.S. Census. The secondary customer base consists of the non-rental population, which uses coin laundries only occasionally. The coin laundry industry is approximately 50 years old, and is primarily composed of individual owner/operators. No significant franchises are in operation at this time. Currently, there are around 35,000 coin laundries in the United States, generating several billion dollars in gross revenue annually. Clean clothes, like food and shelter, are considered a necessity of life-- and coin laundries provide a basic health service for millions of Americans. While coin-ops are found in virtually all neighborhoods across the country, stores seem to perform exceptionally well in predominately renter-occupied, densely-populated areas. These areas are increasing in number with each year throughout the country. The intense population growth, coupled with the expansion of rental housing has increased the customer base for coin laundries. Coin laundries thrive in periods of both growth and recession. During periods of recession, when home ownership decreases, the self service laundry market expands as more people are unable to afford to repair, replace, or purchase new washers and dryers, or as they move to apartment housing with inadequate or nonexistent laundry facilities. The market size grows proportionately to the increase in population. Revenues of a coin laundry rarely vary from month to month. The public will always need this basic health service...people always need to wash clothes! INDUSTRY TRENDS AND CHARACTERISTICS Industry growth is based on the demographics of population density, population mix, and population income. The more concentrated the population, the greater the need for quality coin laundry facilities. National and regional demographics indicate renters, the primary users of coin laundries, are the fastest-growing segment in the nation. As of the 1990 U.S. Census, 35.8% of the nation's 94.6 million households were renter occupied, up from 34% in 1980. The number of coin laundry stores built over the past 40 years has grown steadily as the population has increased and shifted to more concentrated areas. The end result has been a mature, stabilized industry with predictable rates of turnover and values of existing coin laundries; development of new "turn-key" facilities; and, equipment expansion and replacement. MARKETlNG ENVIRONMENT Coin laundries normally sell for a multiple of their net earnings. The multiple may vary between three and seven times the net cash flow, depending on several valuation factors. The following primary factors establish market value:
MARKETING ENVIRONMENT
This schedule will vary upon usage, sales volume, and maintenance.
"Useful life" may differ for accounting or tax purposes.
The percentage for each category will vary from store to store and
region to region. Interest charges, depreciation, and other non-standard
items, such as owner salary, generally appear on tax returns, but are
excluded from the standard profit and loss statement for purposes of
valuation and determination of cash flow. Sales volume, and/or
individual store performance varies based on a number of factors. These
factors may include demographics; overall services offered; design and
general condition; equipment selection, condition, and vend prices;
hours of operation; exposure of the building; parking; and competition.
National surveys, conducted by the Coin Laundry Association, indicate a
wide range of performance for individual stores and types of equipment.
The industry terminology for individual equipment performance is "cycles
per day," or "turns per day (TPD)." These designations refer to the
number of times per day, on average, each machine is used. While this
statistic varies widely, based on many factors including those indicated
above, the range for washing machines is generally from 3 TPD to as high
as 8 TPD or more. The primary factors affecting TPD include: population
demographics, such as density and percentage of renters; capacity and
quantity of the washers; the vend prices charged; and the prevailing
market vend prices. |
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